In a great combination of green energy, humanitarian design, and strategic marketing, the BOGO solar flashlight gives the gift of light to rural communities and urban families alike. Powered by an embedded solar photovoltaic cell, the flashlight costs just $25, and when you buy one for yourself, one is donated. This business model is becoming popular within the humanitarian product design world as manufacturers discover that the products are widely applicable to both underprivileged demographics and first-world citizens alike. Plus, it engages donors and encourages individuals to both give and use the same object.

The BOGO light shines for 5 hours and lasts 20 years, bringing renewable energy-powered light to the two billion people around the globe without electricity. What makes this flashlight special (solar flashlights are nothing really new), is the Buy One Give One model that makes consumers into automatic donors in one click of their mouse.

+ BoGolight

This entry was posted on Thursday, October 25th, 2007 at 8:50 pm and is filed under Non-Profits & Organizations, Light Sources, Energy, Products. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.